How to Integrate Google Customer Reviews Into Your Shopify Store?

Google Customer Reviews is a free resolution permitting retailers (bodily or on-line) to accumulate buyer opinions. From a pop-up window current on the thanks web page, your clients are requested if they want to full a satisfaction questionnaire inside just a few days, despatched by e mail. This program, launched in 2011, goals to strengthen clients’ belief in sellers, by way of their shopping for expertise and the opportunity of sharing their opinion.

The e mail despatched is comparatively easy. The buyer is invited to fee the vendor’s service on a scale starting from 1 to 5 stars. By clicking, he’s invited to share a short touch upon his procuring expertise.

The program is accessible for all shops. However, until very recently, installation was only easy for Shopify Plus shops. But in July 2017, Shopify said that every one fee URLs could be migrated from to the shop area. This signifies that there isn’t a longer any want for an app or different hacks for normal Shopify shops (not working on Shopify Plus) to find a way to arrange Google Customer Reviews. So, if you would like to set up this program, all you might have to do is comply with the steps in our tutorial.

To study extra about Google buyer opinions, go immediately to the guides offered by Google.

Why arrange Google buyer opinions?

Google AdPhrases advertisers ought to think about this integration because it allows evaluation extension in search campaigns. Google Customer Reviews can certainly create belief and appeal to the eye of Internet customers who’re undecided in regards to the merchandise they’re going to purchase. Under these situations, the presence of yellow stars can simply assist improve click-through charges.

Second, this system triggers the show of stars in Google Shopping outcomes.

Finally, all sellers utilizing this program have the choice of displaying a Google Customer Reviews badge on their Shopify retailer. You don’t want to use AdPhrases for this badge and its use just isn’t obligatory, but it surely permits net retailers to report on the diploma of buyer satisfaction within the following areas:

  • buyer assist,
  • supply instances,
  • high quality product,
  • general procuring expertise.

Google buyer opinions don’t have to be utilized by all retailers registered with AdPhrases. The commonest motive is that it will be unusual if the web retailer requested customers to depart a evaluation, by way of one other app like Yotpo or, after which requested Google clients to ask for a evaluation. However, in some circumstances, like Yotpo, the opinions program robotically integrates with Google Customer Reviews, so that you don’t want to comply with this information when you’ve got Yotpo. Contact assist on your Google Avis app when you’ve got any questions on this.

How to Set Up Google Customer Reviews in Shopify

1. Sign up for this system within the Google Merchant Center. Click on the three vertical ellipses on the high proper, then choose “Merchant Center Programs”.

2. Activate “Customer reviews “. Read the agreement and continue. You should then see the “Customer reviews” field on the left aspect of the Merchant Center menu. Sometimes it seems instantly. In different circumstances, you might have to wait a number of hours:set up Google Customer Reviews in Shopify

3. In the client opinions configuration, the default code supplied will seem like this, however together with your merchant_id worth :

How to examine if it really works?

There are a number of methods to examine if Google Customer Reviews is working correctly. The “questionnaire completed”, “questionnaire offered” choices and different dashboard studies might take 2 weeks to seem in your service provider space. It is due to this fact not essentially the best resolution.

The quickest approach to deliver up the thanks web page after an order after which seek for the source code of the snippet to make sure that the values ​​entered correspond to what you might be on the lookout for. Ex: the estimated_delivery_date line. If you employ the % if first_time_accessed % tag on the snippet, we advocate that you simply take away it briefly so that you could see the standing of an order made.

If you might be working an AdPhrases marketing campaign and have a Merchant Center related to Google AdPhrases, you may even see the automated ” Seller Ratings ” extension in your reporting:seller ratings

Another approach to take a look at the app’s effectiveness is to take a look at the next URL on your Shopify retailer:

The Ad Preview module additionally permits you to take a look at the Seller Ratings preview tool

Send notices at totally different time slots relying on supply international locations

If you already know your delivery and supply instances to different international locations, setting time slots on your hottest international locations in your buyer base can maximize the variety of opinions you get. Add the next liquid code above the snippet and alter the nation code variable and instances (written as integers) as wanted:

% case shipping_address.country_code % % when ‘AU’ %  date:’%F’ % % else %  date:’%F’ % % endcase %

Second, modify the estimated_delivery_date line within the snippet in accordance to the next template:

“estimated_delivery_date”: “ delivery_time ”

Change the language in accordance to the nation of vacation spot

In order to change the language wherein buyer opinions are set, you’ll be able to change the totally different supply instances:

% case shipping_address.country_code % % when ‘AU’ %  extra:864000 % assign google_language = ‘en_AU’ % % else %  date:’%s’ % assign google_language = ‘en_US’ % % endcase %

window.___gcfg = lang: ‘[ google_language [ };

Limit the frequency of reviews to be shared per customer

There is a fairly simple way to ensure that the number of reviews written by a customer corresponds to the number of orders made by the latter. The customer.orders_count variable allows you to count the number of times the customer has placed an order on your online store. Filter the entire Google Customer Reviews snippet, and this will allow accepting a written customer review only if the customer has ordered once:

% if customer

.orders_count == 1 % … % endif %

If you want this to appear the first two times, enter the tag <= 2.

Change the position of your dialog box

If the opt-in form/questionnaire takes up too much space on your browser page or conflicts with a pop-up linked to a referral program, you can move this form altogether.

opt_in_style is an optional field that allows you to change the position of the opt-in dialog box. To do this, you can enter the following values:

  • “CENTER_DIALOG”: to display the questionnaire through a dialog box in the center of the screen. This is the default value.
  • “BOTTOM_RIGHT_DIALOG”: to display the dialog box at the bottom right of the screen.
  • “BOTTOM_LEFT_DIALOG”: to display the dialog box at the bottom left of the screen.
  • “TOP_RIGHT_DIALOG”: to display the dialog box at the top right of the screen.
  • “TOP_LEFT_DIALOG”: to display the dialog box at the bottom left of the screen.
  • “BOTTOM_TRAY”: to display the dialog box at the bottom of the screen.

Below is a finished example of what a field filled with all the required values ​​would look like:

“merchant_id”: XXXXXXXXX, “order_id”: “ ”, “email”: “ ”, “delivery_country”: “ shipping_address.country_code ”, ” estimated_delivery_date”: “ order.created_at ”, “opt_in_style”: “TOP_LEFT_DIALOG”

Google Product Reviews

Google offers an optional product review program. You can get reviews for the products you sell and have permission to display their reviews on Shopping ads.

“Product ratings appear as a 1-5 star rating system and the total number of reviews. These star ratings represent aggregated rating and rating data for the product, compiled from from multiple sources, including merchants, third-party review aggregators, editorial sites and consumers.” Google

GTIN value can be included to collect product reviews:

“products”: [“gtin”:”GTIN1″, “gtin”:”GTIN2″]

To do that in Shopify, use the next code. Note the comma after the “estimate_delivery_date” line to validate the JSON :

“estimated_delivery_date”: “ date:’%s’ ”, “products”: [% for item in order.line_items %“gtin “:” item.variant.barcode ”

% unless forloop.last %, % endunless %% endfor %]