How to Add the Schema Markup to a WordPress Site


The Schema Markup represents a necessary perform you possibly can implement inside your website to give a important search engine marketing increase, straight offering further information to serps and optimally utilizing different communication and advertising and marketing channels similar to social media.

Microdata may be added to your WordPress website in numerous methods, both via a devoted plugin, with a theme that straight consists of this perform or by manually including the code. Let’s discover out collectively the greatest approach to add the schema markup to your WordPress website.

What is the Schema Markup?

The Schema Markup is made up of so-called microdata, a particular sort of metadata added to a web site to present serps with extra search engine marketing details about its content material and construction. All this data is added to the HTML code that makes up the pages of your website.

In this fashion, a person who searches on the web can get hold of a exact consequence corresponding to his wants. This will improve your search rating since the website’s pages might be extra seen and simpler to attain.

Why add the Schema Markup to your Website

The foremost benefit that the implementation of microdata brings issues search engine marketing, as serps, by studying this information, can present simpler solutions to person searches and produce your pages larger in the SERPs.

With one of these information, you possibly can talk to Google your sort of web site. Does it characterize a firm or a particular person and highlights your social media accounts?

The Schema Markup can even permit you to arrange the Knowledge Panel in Google, i.e. the data field proven on the proper in the SERP, and the wealthy snippets and sitelinks, proven as a checklist of subpages beneath the foremost search consequence.

knowledge panel
An instance of Knowledge Panel (field on the proper) and sitelinks in the SERP

Add the Schema Markup to your WordPress website

To add microdata to your WordPress website, you could have 3 foremost methods, that are additionally the easiest:

Add Schema Markup through a Theme

To be sure to add the Schema Markup to your WordPress website, you should use a theme that features them by default. To discover a appropriate theme with this function, search for the key phrase “scheme” in the WordPress theme listing web page.

The most used themes that already embody microdata are AstraFluidaThe Schema and Schema Lite.

Using a Plugin

If your theme doesn’t embody the Schema Markup by default, you possibly can all the time overcome this downside via a devoted plugin that implements this perform.

One of the most used plugins is Schema:

  • After activating and putting in it, go to the Settings merchandise to begin configuring its settings.
  • Enter the common data relating to your website,
  • Complete the configuration by clicking on the Quick Configuration Wizard.

Adding Schema Markup through the Yoast search engine marketing Plugin

Another approach to configure the Schema Markup of your website is thru the Yoast search engine marketing plugin. Since it’s certainly one of the most used plugins for search engine marketing, it’s undoubtedly a perfect technique. This is as a result of it helps you keep away from putting in an extra plugin.

When you put in Yoast search engine marketing, you present it with the primary settings for configuring microdata. These embody the sort of particular person or firm it represents and hyperlinks to social channels. On the different hand, in case you have already put in the plugin, you possibly can all the time examine that you’ve got accurately set the Schema Markup by choosing the Search Appearance merchandise.

Scrolling down on this part, you will note the Knowledge Graph and field the place you possibly can select whether or not the website represents a company or a particular person, the website’s person from which to retrieve private data and any brand or profile image.Schema Markup

Check the Microdata in your Site

Thanks to the Advanced Results Test software made accessible by Google, you possibly can decide if the serps can accurately learn the microdata arrange in your website. You ought to first enter the URL of a particular web page. The software will present you what data from the Schema Markup serps detect on the website.